Videocon Industries has now decided to junk its famous multi-brand strategy and integrate operations across its myriad consumer electronics and home appliance brands.
LG Electronics India will invest 20% more on marketing and advertising this year in an effort to shift its peg of functionality and wider appeal to a brand that is more youthful.
On the back of numerous product launches covering a wide portfolio, greater brand visibility, and its global Japanese brand image, Toshiba is targeting $1 billion revenue from India by 2015.
Bollywood actress Bipasha Basu, who featured in this year's hit 'Race', was on Friday appointed as the new brand ambassador of leading jewellery brand Gili.