Reliance Mobile's New campaign and Hrithik Roshan
Though India did not perform to the expectations in the T20 World Cup cricket tournament and had to face an unceremonious exit, the Reliance Mobile's campaign launched to coincide with the T20 World Cup featuring Hrithik Roshan was a great success. It was fist campaign in the communication arena where the celebrity was used as a celebrity reviving his old contacts right from the school days and indicative about the reach of the network to re-ignite the old passion.
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