Villian's favourite drink lost out
During the times when the villain used to hold the stage with aplomb, one of the consistent features of his den or his office or whatever, would be stacks of VAT 69 bottles adorning the backdrop. Whatever be the shot VAT 69 would form an illustrative part of the background. But as the role of villains got diffused and the main actors started enacting the role of negative characters, to protect their image otherwise, they gave up the bottle. The manufacturers of VAT 69, which celebrated its 125 year would indeed be thankful to the Hindi films in popularizing the brand in a big way, which Vat 69 manufacturers on their own would not have been able to do.
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