With “Ta Ra Rum Pum” not releasing at PVRs in Mumbai and Gurgaon, the feud between Bollywood’s biggest production house Yash Raj Films (YRF) and India’s best-known multiplex brand PVR Cinema continues.
The row kicked off when YRF demanded 50 percent share of the first week’s collections for “Dhoom 2″, as against 48 percent that is the norm. PVR did not agree, and refused to screen YRF’s “Dhoom 2″ and “Kabul Express” across the country.
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