YouTube and CBS have teamed up to deliver new full-length TV programming delivered via YouTube's new Theater View style, which provides a larger video image. YouTube is testing the new format, so it may see some tweaks in the near future; however, the move represents a significant departure from the short-clip, user-generated content that turned the YouTube brand into an international video sharing powerhouse. In addition to streaming proprietary, full-length TV episodes, YouTube and CBS are running in-stream advertisements, including pre-, mid-, and post-rolls.
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CBS Goes YouTubing With Full-Length TV Shows
YouTube and CBS have teamed up to deliver new full-length TV programming delivered via YouTube's new Theater View style, which provides a larger video image. YouTube is testing the new format, so it may see some tweaks in the near future; however, the move represents a significant departure from the short-clip, user-generated content that turned the YouTube brand into an international video sharing powerhouse. In addition to streaming proprietary, full-length TV episodes, YouTube and CBS are running in-stream advertisements, including pre-, mid-, and post-rolls.
Read »
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