It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has indelibly changed the way retailers engage with prospects, and how products are sold. We've watched as every retail best practice in the physical world has been transformed for the virtual world -- from shopping cart functionality to the experience of having an online salesperson.
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Google's Search-Within-a-Site Feature: Let the E-Tailer Beware
It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has indelibly changed the way retailers engage with prospects, and how products are sold. We've watched as every retail best practice in the physical world has been transformed for the virtual world -- from shopping cart functionality to the experience of having an online salesperson.
Read »
Created by chaltaoo Created 28 weeks 1 hour ago – Made popular 28 weeks 1 hour ago
Category: Technology
Category: Technology
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