Facebook has invited a group of bloggers and journalists to its offices on Hamilton Street in Palo Alto today to discuss the details of its upcoming profile redesign, which we’re told will launch in a few weeks.
Keep checking in here as I share my notes from the event.
Elliot Schrage has kicked things off by saying today will be more focused on Q&A than the last event, which was about Facebook Chat.
Chamath Palihapitiya, VP of Product Marketing, is discussing the vision behind the profile redesign, and the mini-feed/news feed in particular.
Goals for new design:
- For users: Make profiles cleaner and simpler, give users more control over their profiles, and emphasize recent and relevant information
- For developers: Create more meaningful engagement with users, offer new integration points in profiles, and provide distribution for engaging applications
Going to give developers a beta period to step into sandbox and play with new design, so they’re ready when profile gets rolled out in coming weeks.
New design takes advantage of tabs; goal to split up different types of information, make it simpler to navigate.
The basics: feed, info, photos, boxes, and custom application tabs.
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